Social Media & Video Marketing
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Visuals on social media are more important than ever in 2025 — whether you’re an artist, creator, or brand. Below is a platform-by-platform guide with the recommended image sizes to ensure your posts look sharp and professional on every device.
Platform-by-Platform Image Size Guide
- TikTok — Profile: 200×200 px (min). Video: 1080×1920 px (9:16).
- Facebook — Profile: 170×170 px. Cover: 1200×675 px. Shared Image: 1200×630 px.
- Instagram — Profile: 320×320 px. Square Post: 1080×1080 px. Portrait: 1080×1350 px. Stories/Reels: 1080×1920 px.
- X (Twitter) — Profile: 400×400 px. Header: 1500×500 px. In-Tweet Image: 1600×900 px.
- LinkedIn — Profile: 400×400 px. Background: 1584×396 px. Post Image: 1200×627 px.
- YouTube — Profile: 800×800 px. Banner: 2560×1440 px. Thumbnail: 1280×720 px.
- Pinterest — Profile: 165×165 px. Pin: 1000×1500 px (2:3).
Why This Matters
Using the correct image sizes boosts engagement, strengthens your visual branding, and ensures a better experience for mobile users.
Quick Tips
- File formats: JPG for photos, PNG for graphics or transparency.
- Safe zones: Keep text and logos centered to avoid UI overlap.
- Tools: Canva, Figma, and Adobe Express — all have ready-made templates available.
Final Thoughts
In 2025, visual quality is strategic — proper sizing makes your content look professional and reduces errors when publishing. Bookmark this guide and keep your templates updated.
Need a branded template for Canva or platform-specific presets? Let me know and I’ll create one for you.